Watches made during the golden age of horology back in the 1960s emphasized a lot more on craftsmanship and finishing details compared to modern day timepieces. Therefore, the vintage watch price of a well recognized brand, can far exceed modern new models. Why?

Because vintage watches were made in small batches that required immense amount of highly skilled labor and craftsmanship. With a focus by mass market brands on volume and margins, the design and quality aspects are no longer top priorities for most watches. It is inevitable that many small but significant details have been neglected.

Working in collaboration with appointed factories that are supplying top Swiss watch labels, we are challenging them to maintain their quality standards when creating the Urban. It is time to give the ‘big boys’ a shake up.

The Undone Urban Chronograph comes in a highly detailed bespoke watch case that retains all signature vintage watch features, such as the super domed watch crystal, convex dial, stepped bezel, stepped round chronograph pushers, big crown and straight lugs. While maintaining the retro look, the new Urban Chronograph has certainly incorporated our modern touch with subtle key improvements.