Electricity keeps the world moving. The Electricianz is on a mission to put that energy in the spotlight. They combine watchmaking techniques with bold colors and patterns for a line of watches that is both creative and reliable.

The Dezert brings to mind a Mad Max-esque scene of metal in the desert. The watch's sharp, clear-cut dial contrasts beautifully in both color and texture to the sand-colored leather NATO strap. The Dezert is a strong contemporary piece featuring a double-battery design - for double the fun. The two visible batteries ensure a long power supply to the LED. When the first one runs off, a tiny red LED goes on, letting you know to switch to the reserve.

The core of the machine is housed in a stainless steel case in turn wrapped in a thermomoulded nylon sheath. The top class-10 nylon is hard, resistant to abrasion, and insensitive to stress cracking.

Light is an integral part of the design: an exclusive in-house electric module powers four LEDs giving it a spectacular look in the dark.