It could be said that Hawaii holds the key to world peace "it's called the spirit of aloha," which encompasses the charm, warmth, and sincerity of the Hawaiian people.
Aloha is more than a word of greeting or farewell or a salutation. Aloha means a mutual regard and affection and extends warmth in caring with no obligation in return. Aloha is the essence of relationships in which each person is important to every other person for collective existence. Aloha means to hear what is not said, to see what cannot be seen, and to know the unknowable.

The aloha spirit of Hawaii is alive and well in the work done by the Hawaiian Lifeguard Association in their daily efforts to ensure the safety of those in the ocean.

A percentage of the proceeds of every watch sale will be given back to the Hawaiian Lifeguard Association to support the great work done daily in the "spirit of aloha" by this outstanding organization to help ensure public safety.
 

TIME IS CRUCIAL

The Hawaiian Lifeguard Association watch collection was created to serve the needs of these lifeguards on the job.

For lifeguards, time is a critical component. Saving lives is the primary mission of the Hawaiian Lifeguard Association. If a life hangs in the balance, minutes and seconds count when responding to emergency (and very often dangerous) situations. The elite lifeguards of the HLA are a courageous group of people that risk their lives routinely when they jump into action to rescue someone in danger in the unforgiving waters of the Hawaiian Islands.

In the Hawaiian Lifeguard Association, the JetSki rescue teams understand well the importance of time when it comes to saving lives.

Time is truly of the essence when trying to rescue someone from dangerous surf. JetSkis not only allow access to people in conditions once not accessible, but they also expedite the rescue. If you see the Lifeguards on their JetSkis, you may notice they wear their watches on their right arm (needed to operate the controls of the craft), leaving their left arm bare to be able to pull someone out of danger without a watch in the way.

The watches are made to stand up to the enormous power of the ocean, but are also excellent knock-around watches, suitable for most any water environment, whether in Hawaii's big waves or less challenging situations. Plus, they're just cool looking casual lifestyle timepieces, perfect for everyday wear.

The HLA watches are made with 316L stainless steel cases and bezels, 120 click unidirectional ratcheting bezels for diving, screw in case backs and crown to ensure 200 meters water resistance. In addition, the watches have extremely reliable Japanese quartz movements, highly scratch resistant K1 glass crystals, and comfortable genuine NBR rubber straps with patterned back for ventilation.