It could be said that Hawaii holds the key to world peace … it’s called the spirit of aloha, which encompasses the charm, warmth, and sincerity of the Hawaiian people.

Aloha is more than a word of greeting or farewell or a salutation. Aloha means a mutual regard and affection and extends warmth in caring with no obligation in return. Aloha is the essence of relationships in which each person is important to every other person for collective existence. Aloha means to hear what is not said, to see what cannot be seen, and to know the unknowable.

The aloha spirit of Hawaii is alive and well in the work done by the Hawaiian Lifeguard Association in their daily efforts to ensure the safety of those in the ocean.

A percentage of the proceeds of every watch sale will be given back to the Hawaiian Lifeguard Association to support the great work done daily in the “spirit of aloha” by this outstanding organization to help ensure public safety.