Time has its own theory of relativity: it flies when you're having fun, yet the good times seem over all too quickly. Elos' unique window on time helps to visually prolong the present, so your good times last longer, yet the current time is precisely marked with pointer centered in the space.

Inspired by our Earth's elliptical orbit around the sun, Elos' elliptical dials continually uncover the aspect of time from an entirely new viewpoint. It offers both focus (hiding the hours far from where we currently are) and expansion (putting the current time in perspective). We see the recent past and the upcoming future, but where we are right now is at the center of everything.