Designed by Alex Donahue, Pride is a time-piece dedicated to those individuals who have bravely stood with pride for the rights of all people.

The watch features six colors which continually move about the watch. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. This formation is a powerful reminder that when people of varied backgrounds and interests come together, beautiful things can happen.

5% of the profits from the sale of the watch go to support the work of DIFFA, the Design Industries Foundation Fighting AIDS.